Imagine trying to cross the ocean with a boat that has holes in it. You’ll get wet. You might even sink. You certainly won’t make it across smoothly.
The chances of this happening are quite small, as any sensible person would thoroughly check their boat before embarking on such an endeavor.
But what about the CRM data your business uses to contact leads, segment customers, and make strategic decisions? You should. Dirty data negatively affects workflows, marketing efforts, and your customers’ experience. It can even get you into legal trouble.