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Working with the Best Clients and Partners
Diesel Sail led the retail/grocery GTM plan for the US and Western Europe defining the unique value proposition of one of Europe's largest grocers during Covid. Scope included corporate branding, audience targeting, and data-driven lead generation across email and app.
Diesel Sail collaborated with Dell Executives to create hero-focused, data-driven campaigns to drive sales motion for SMB software and product services including upsell and cross-selling initiatives across the globe within site commerce and online advertising.
With an intense focus on innovation and cross-business unit collaboration, Diesel Sail led a complete HEB.com transformation from backend servers to a full site redesign and content refresh which resulted in highly engaging digital marketing programs.
HCA, the largest healthcare hospital organization in the world asked Diesel Sail to build an industry leading healthcare CMMS program across 37 locations. This empowered HCA to mitigate risk and better manage compliance requirements which resulted in more than $25 million in capital expenditures.
Siemens Brightly Software
In order to drive exponential sales for Brightly’s new Healthcare Unit, Diesel Sail focused on creating personas and audience testing to refine audience receptivity. From product development to marketing support and sales execution, Diesel Sail collaborated with management to deliver and execute a cohesive GTM plan. The result - in less than 4 years, Brightly became the fastest-growing division within the company bringing on more than 100 SaaS software clients.
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